On 29 October 2018, UNESCO brought together tourism and heritage experts at UNESCO Headquarters to discuss the leading role that tourism and culture can play in fostering sustainable development in Europe and China.

The EU-China High Level Conference on World Heritage and Sustainable Tourism was organized as part of the 2018 EU-China Tourism Year, an initiative of the European Commission and the Ministry of Culture and Tourism of the EU.

People’s Republic of China, aimed at intensifying cultural and trade exchanges between the EU and China. El?bieta Bie?kowska, European Commissioner for Internal Market, Industry, Entrepreneurship and SMEs, Qu Xing, Deputy Director-General of UNESCO, and Ernesto Ottone R., Assistant Director-General of UNESCO for Culture, presented various approaches to sustainable tourism development that bring local benefits, as well as the importance of innovation and the integration of complementary initiatives.

The conference presented the flagship project “World Heritage Travel of the European Union”, the first web platform dedicated to World Heritage and Sustainable Travel, launched in September 2018. The conference and the World Heritage Travel Platform are both initiatives supported by the European Union. Experts from the public and private sectors shared their views on a range of topics, including tourism marketing in China and the EU, analyzing the cultural traveler, tourism trends and forecasts, and the future of collaboration between tourism and the EU-China culture.

Mechtild Rössler, Director of the World Heritage Center, presented a document on World Heritage and Sustainability. Speakers highlighted the common governance of routes between World Heritage sites and how EU and Chinese World Heritage sites are benefiting from sustainable tourism to enhance conservation, sustainable development and human well-being. local communities.

The conference was followed by a meeting of World Heritage site managers held at the Palace of Versailles on October 30, 2018.

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